The social media influencer we decided to choose for our research was @ShaniGrimmond best known for her work on YouTube as a beauty blogger. Capitalising on her success on YouTube she spun off and gained followers on Instagram and Twitter epitomising the social media savvy personality we have been investigating all semester.
She’s the perfect example of someone who uses different platforms and was chosen especially because she’s just released a line of merchandise and using her platforms to sell it.
Her target audience is also the same as our target audience for our campaign aka Millennials on Social Media.
It’s important to note her most used hashtag on twitter is #ad showing she utilises this platform to sell things and make money for herself. It’s also important to note her most tagged people are all other YouTubers she aligns herself with to sell things.